Press Releases
Announcement of Upcoming Development and Opening of Hill City AquaZoo at River Ridge
River Ridge | October 14, 2024
River Ridge announced today the upcoming development and opening of Hill City AquaZoo, an updated and enhanced experience for the community to meet with and learn about unique animals and the importance of conservation. Read More >
River Ridge and Centra Cancer Center Partner for Sixth Annual Breast Cancer Awareness Event
River Ridge | September 30, 2024
River Ridge will partner with the Centra Alan B. Pearson Regional Cancer Center to present the sixth annual “I Pink I Can” event for the community. Read More >
River Ridge and Park View Community Mission Partner for Denim Drive
River Ridge | August 8, 2024
From Monday, August 12 through Tuesday, August 27, members of the Lynchburg community will have the opportunity to donate their gently used or new denim items at River Ridge for those in need. Read More >
Liberty University Graduate to Open Born United at River Ridge
River Ridge | June 28, 2024
A patriotic, mission-driven store, co-founded by a Liberty University graduate, will soon open at River Ridge. Read More >
TORRID to Open at River Ridge
River Ridge | December 8, 2023
River Ridge has announced that leading retailer, TORRID, will be joining the West End of the property in early 2024. Read More >
You’ll Be “Right at Home” This Holiday Season at River Ridge
River Ridge | November 8, 2023
River Ridge is thrilled to announce the commencement of this year’s holiday festivities. Read More >
River Ridge and Centra Cancer Partner for Fifth Annual Cancer Awareness Event
River Ridge | October 4, 2023
On Saturday, October 7, 2023, River Ridge is partnering with the Centra Alan B. Pearson Regional Cancer Center to present the fifth annual “I Pink I Can” event for the community. Read More >
Virginia’s Largest Outdoor New Car Auto Show Coming to Property
River Ridge | September 11, 2023
Virginia’s largest outdoor new car auto show is coming back to River Ridge on Friday, September 15, and Saturday, September 16. Read More >
Playa Bowls to Open at River Ridge This Fall
River Ridge | August 23, 2023
A new healthy nutrition option is making its way to River Ridge’s West End District this fall. Read More >
River Ridge Welcomes Newest Retailer: The Golden Honey
River Ridge | May 23, 2023
River Ridge has announced that a new retailer, The Golden Honey, is joining the center this summer. Read More >
River Ridge to Host Cinco De Mayo Celebration
River Ridge | May 4, 2023
River Ridge is thrilled to host its first-ever Cinco de Mayo celebration: an outdoor, family-friendly festival by the West End District patio on the property by the Papa Gallo Cocina Mexicana patio. Read More >
River Ridge Welcomes Newest Retailer: Ulta Beauty
River Ridge | March 16, 2023
Ulta Beauty, the nation’s largest beauty retailer, is opening in River Ridge. The store will be located on the East End of the property, next to the recently added HomeGoods. Read More >
River Ridge Welcomes Newest Retailer: Duck Donuts
River Ridge | March 14, 2023
Duck Donuts, a made-to-order doughnut shop, opens at River Ridge on Saturday, March 18 at 7 a.m. Read More >
Venardos Circus Returns to River Ridge
River Ridge | February 16, 2023
River Ridge, Lynchburg’s premier location for shopping, dining and entertainment, is thrilled to welcome back Venardos Circus, a Broadway-style animal-free circus, for the first time since 2019. Read More >
River Ridge Welcomes Newest Retailer: HomeGoods
River Ridge | January 19, 2023
One of the nation’s leading off-price home décor retailers, HomeGoods, has opened at River Ridge. Read More >
River Ridge Announces Addition of Ice Cream Shop, Rookie’s
River Ridge | November 29, 2022
River Ridge has announced that Virginia-based ice cream shop, Rookie’s, has joined its roster of retailers. Read More >
The Inspiration Co. to Celebrate Grand Opening at River Ridge
River Ridge | November 21, 2022
A new inspiration has arrived at River Ridge. The Inspiration Co., located beside Journey’s and across from Bath & Body Works, opened Saturday, October 15th. Read More >
River Ridge Announces Aerie Opening This Week
River Ridge | October 25, 2022
River Ridge welcomes Aerie, one of the fastest growing brands in the apparel industry, joining the center on Thursday, October 27th. Read More >
River Ridge and Centra Cancer Center Partner for Fourth Annual Breast Cancer Awareness Event
River Ridge | September 21, 2022
On Saturday, October 1, 2022, River Ridge is partnering with Centra Alan B. Pearson Regional Cancer Center to host the fourth annual “I Pink I Can” event to celebrate breast cancer survivors, raise awareness, and remember those who have lost their battle against this dreadful disease. Read More >
Windsor Fashion Opening at River Ridge
River Ridge | July, 2022
River Ridge is welcoming the newest women’s clothing retailer Windsor Fashions LLC, slated to open this summer. Read More >
River Ridge announces Papa Gallo Cocina Mexicana as the first restaurant opening in the West End District
River Ridge | July 9, 2021
Papa Gallo Cocina Mexicana, a La Carreta Company, will open in spring 2022 as the first restaurant to be a part of the new West End District at River Ridge. Read More >
Auntie Anne’s® and Cinnabon® are Coming to River Ridge
River Ridge | March 3, 2021
The smell of fresh baked cinnamon rolls and golden brown pretzels will soon fill the air at River Ridge. River Ridge announced today that an Auntie Anne’s® and Cinnabon® location is slated to open late Summer 2021. Located next to the soon-to-be renovated Food Hall and across from Kay Jewelers, the Auntie Anne’s and Cinnabon will be featured in one location to offer River Ridge guests a one-stop-shop, no matter their craving, to take a break from shopping and enjoy a fresh snack or beverage. Read More >
River Ridge Announces Redevelopment Updates for West End and Food Hall
River Ridge | January 8, 2021
Today, River Ridge announced the next phase of its redevelopment, beginning with the demolition of the former Macy’s building on the West End of the property scheduled for First Quarter 2021. The revitalized West End is envisioned as River Ridge’s restaurant and entertainment hub along with traditional retail and personal services options. It will provide a contemporary, open-air shopping experience with higher store elevations and urban-esque storefront designs, as well as an outdoor venue for family themed community events. Read More >
Forest-Based Cheesecake Shop Expands to River Ridge
River Ridge | January 5, 2021
Jessica Kercher would travel to a local farmer’s market to sell her hand-crafted cheesecakes after starting Simply Vanilla Gourmet Cheesecakes out of her home. A little more than a year ago, Kercher was able to open her first storefront in Forest. Thanks to her business’ success, she is opening her second store at River Ridge in mid-February of 2021. Read More >
River Ridge Celebrates 40th Anniversary with Lynchburg Community
River Ridge | September 24, 2020
With village-like storefronts, brick flooring and greenery, River Ridge officially opened its doors to guests on September 24, 1980. Now – while undergoing a revitalization that incorporates a more modern design, new technology, amenities, and options in shopping, dining and entertainment – River Ridge is celebrating its 40th anniversary with the Lynchburg community. Read More >
Philanthropy Opens at River Ridge July 14
River Ridge | July 10, 2020
Philanthropy – a cause-driven and faith-based retailer offering unique options in home décor and women’s apparel – opens Tuesday, July 14 at River Ridge. In partnership with the Lynchburg Regional Business Alliance, there will be a celebratory ribbon-cutting at 10:45 a.m. to signify the grand opening. Read More >
Philanthropy Opens at River Ridge This Summer
River Ridge | February 27, 2020
Philanthropy – a cause-driven and faith-based women’s apparel and home retailer based out of Franklin, Tennessee – will soon open its first and only Virginia franchise at River Ridge in summer 2020. Read More >
Dick’s Sporting Goods to Open 50% Larger Store at River Ridge
River Ridge | December 10, 2019
Dick’s Sporting Goods is coming to River Ridge with an anticipated opening in fall 2020. This is a significant addition to the property that paves the way for other big name retailers to open at River Ridge. Read More >
SeaQuest Lynchburg set to Open October 18
River Ridge | October 2, 2019
Get ready to go on a quest around the planet without ever leaving Virginia. SeaQuest Lynchburg will host its exclusive member preview on Wednesday, Oct. 16 and Thursday, Oct. 17 and will open to the general public on Friday, Oct. 18 at River Ridge. Read More >
Ocean-Themed Play Area Opens at River Ridge
River Ridge | July 16, 2019
Beginning July 19, children can spend time “Under the Sea” at River Ridge’s new, state-of-the-art play area.
Designed and built by Colorado-based PLAYTIME, the new play area will be located near T.J. Maxx and JCPenney, featuring ocean-themed tunnels, climbers and ramps. For the parents, there will be a stroller parking area, stools, charging stations and seating surrounding the area. Read More >
River Ridge Brings the Backyard Indoors
River Ridge | June 18, 2019
Shoppers can beat the heat and enjoy free family fun in the “Backyard” at River Ridge this summer. Located near T.J. Maxx and Shoe Dept., the Backyard at River Ridge brings the outdoors inside with lounging areas, games, backyard style string lights, and more all summer long. Read More >
River Ridge Announces Plans for the Start of a Two-Year Redevelopment
River Ridge | June 13, 2019
A planned redevelopment of Lynchburg’s River Ridge Mall is scheduled to begin this summer. The plans for River Ridge include a multi-million-dollar remodel with a state-of-the-art renovation of the interior of the property beginning with the center court area. This area currently includes national retailers such as Belk, American Eagle Outfitters, New York & Company, Finish Line and soon-to-open SeaQuest Interactive Aquarium. All stores will remain open during the remodel. Read More >
SeaQuest to open at River Ridge this summer
SeaQuest | March 12, 2019
Central Virginia gains a new attraction this summer as SeaQuest opens at River Ridge. SeaQuest—a hands-on interactive animal experience includes reptiles, birds, mammals, sharks, stingrays, and more. Construction begins this month and is expected to open in late summer. Read More >
New Coffee Shop, Mission House Coffee, Comes to River Ridge
River Ridge | August 23, 2018
New coffee shop, Mission House Coffee, is now serving guests at River Ridge. Mission House Coffee LLC, owned by Tommy and Amanda Clark, recently purchased the Blackwater Coffee location in River Ridge. Read More >